What are some of the worst social media practices

These are the eight worst guys in our industry

From social media explanations to digital veterans to 110 percent convinced


It can certainly be fun to work in the online marketing industry - we now save ourselves the usual talk about “dynamic” and “there is a lot going on” and so on. Some industry representatives can also slow down this fun a little with their behavior. We have listed for you the characteristics by which you can recognize the biggest nerves in the industry at an early stage.

The social media explanatory

He has a lot of fun explaining how Facebook and Twitter work in workshops for 63-year-old medium-sized companies who now want to “do something on the Internet too” (“Oh, and my customers can write there too?! ... but what do I do if they write something bad? ”) and why social media is revolutionizing communication. Via a push message on his smartphone, he can be informed every minute about the development of his Klout score. He promotes his consulting services through his Slideshare profile and blog. There he prefers to post infographics from some US service providers and then tries to collect the traffic crumbs for them via his Xing and Twitter profiles.

The Xing cold contact

"Dear Mr / Ms ..., as I could see from your profile, you are also interested in online marketing - what a coincidence, the same applies to me! I would be happy if we networked here in order to be able to pursue a fruitful exchange in the future! "- If you accept such contact requests, you will then receive invitations to" incredibly inspiring "meetups, where, strangely enough, the majority of the invited are on the event page writes: "Hello ... I would really love to be there, but unfortunately I am traveling abroad on business just then ... What a shame!"

The 110 percent convinced

After earning his bread and butter at some German media company - like many others in the OM industry - he now works for one of the top 3 US digital groups. In order to get the job, he had to survive seven application rounds, in which, for example, he was asked to extrapolate the monthly methane production of the entire cow herd in Schleswig-Holstein. Now he counts himself among the smartest in the industry and his ego oozes out of every pore. Identification with one's employer knows no bounds. There is no point in questioning some of the company's practices a little more critically - "but what we do is good for the market and good for the consumer!"

The mercenary

In the case of mercenaries, on the other hand, loyalty to one's own employer is not that great. When it comes to “Wes bread I eat, the song I sing”, he is in a league of its own. The mercenary never tires of changing business cards every 18 months and telling you about a completely different "super exciting product" at the earliest opportunity, which he obviously really thinks is Columbus' egg, but also completely happens to be driving out his new employer.

The 50-year-old digital veteran

He was already online in 1990 and at that time launched the company XYZ, which was supposedly way ahead of its time. But somehow it never really took off and today nobody talks about the company apart from a few veteran warriors who like to assure each other of their relevance for the industry. After the failure of his foundation, the digital veteran put his sheep under the roof of a publishing house and at the same time worked on making himself superfluous. Today he sits on a highly paid digital post in the management level of some major German corporation.

The 25-year-old media planner

She has just completed her bachelor's degree in “International Business Management” (thesis: “Something with Marketing”) at a university of applied sciences and is now responsible for the distribution of six to seven-figure media budgets. In meetings with media salespeople, she likes to look bored around the area and absently sips her caramel macchiato with soy milk. She “unfortunately just doesn't have the time” to listen to something new.

The 35 year old digital manager

Nobody can fool him. When it comes to new trends such as “Quantified Self”, the digital manager is at the forefront and tests whether Jawbone or Nike Fuel have “better usability”. He has already reserved an Apple Watch at a middleman and otherwise owns every new gadget before anyone else. He also knows exactly which steps would make the most sense from a strategic point of view for Apple, Amazon, Facebook, Google or others. It's just strange that hardly anyone asks him about it. However, this does not prevent him from expressing his opinion via his social media profiles or guest posts in “specialist media”.

The rock stars

These are the people who believe that they have the authority to interpret developments in the industry and who like to spread them via their blog and their pseudo-funny newsletter. At their events, they like to stage themselves and others as “rock stars” of the industry - while the rest of the year they only sit in a standard office in an ugly 1960s building (with a view of a parking lot), drinking helbing and there eat egg rolls from the snack bar around the corner.

And which guys from the OM industry do you find the most annoying? We look forward to additions to our small list.